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  • VR-reporter interactive newsgathering simulation

    类别:课程参考 开架自取 视频 新闻学 英语 浏览数: 61

  • Idyll Banter

    类别:课程参考 英语 音频 传播学 开架自取 浏览数: 59

    作者:Chris Bohjalian

    主讲:Read by the author

    内容描述:Weekly excursions to a small town. this column serve a...

    Weekly excursions to a small town. this column serve as a diary of both this writer's life and how America has been transformed in the last decade. Rich with idiosyncratic universals that come with being a parant, a child, and a spouse, Chris Bohjalian's personal observations are a reflection of our won common experience.

  • Get Real,Get Paid, Work For A Newspaper

    类别:课程参考 英语 视频 新闻学 开架自取 浏览数: 76

  • Advertising the Hidden Language

    类别:课程参考 广告学 视频 英语 开架自取 浏览数: 68

    内容描述:Dr. Philip Bell of the National Academy of Advertising...

    Dr. Philip Bell of the National Academy of Advertising shows how successful ads implicate the viewer in the completion of fantasy narratives.

  • Media Researchers : Violence & Television-George Gerbner

    类别:课程参考 传播学 英语 视频 开架自取 浏览数: 69

  • Cultural Studies & The Scholarship Of Journalism:James W. Carey

    类别:课程参考 新闻学 英语 视频 开架自取 浏览数: 74

  • Crisis On Campus

    类别:课程参考 新闻学 视频 英语 开架自取 浏览数: 62

  • The Role Of The Advertising Agency

    类别:课程参考 广告学 英语 视频 开架自取 浏览数: 62

    内容描述:This program features Australian-owned advertising agency...

    This program features Australian-owned advertising agency Box Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients.

  • A View From Behind The Viewfinder

    类别:课程参考 英语 视频 新闻学 开架自取 浏览数: 76

  • The "Nike" TV Commercial

    类别:课程参考 广告学 视频 英语 开架自取 浏览数: 76

    内容描述:Every aspect of a NIKE ad is dissected to reveal the...

    Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial. He outlines their original brief and analyses the strategy they used to achieve the effect they wanted. This is followed by an explanation of the production of the commercial itself.

  • Hollywood Inside Out : The Music Industry

    类别:课程参考 英语 视频 传播学 开架自取 浏览数: 83

    内容描述:The business and creative aspects of the music industry...

    The business and creative aspects of the music industry are fully examined in this detailed instructional video. Includes interviews with top songwriters, artists and record company executives sharing their experiences on the hit making process. This program also explores the issues of artist development, packaging, marketing and distribution.

  • Media On Trial : Story of the Storytellers

    类别:课程参考 英语 视频 新闻学 开架自取 浏览数: 82

  • The Basics Of Multimedia

    类别:课程参考 英语 视频 新闻学 开架自取 浏览数: 68

    内容描述:Multimedia brings together graphics, animation, audio, vi...

    Multimedia brings together graphics, animation, audio, video and text to create a new kind of experience. The results turn passive viewers into involved participants, opening up new possibilities for education, art and entertainment. This entertaining program examines the basic ingredients of multimedia, including hardware, software, scripting, interactivity and even robotics. Included are interviews with industry experts and examples of widely varied multimedia presentations from interactive databases and living books to virtual reality experiences.

  • Media Literacy : Media Ethics

    类别:课程参考 新闻学 英语 视频 开架自取 浏览数: 277

    内容描述:This program focuses on those who work as media profes...

    This program focuses on those who work as media professionals whether they are public relations specialists, journalists, photojournalists, advertising executives, newspaper editors or camera operators. In the media its not just about what we say but what we show and how we show it. Visuals, whether they are video, photos, or how we put together photos and words, often have more impact and more credibility than words alone. This program includes interviews with journalists from the Washington Post and USA Today.com who talk about ethical standards at both print and on-line newspapers.

  • Media Literacy : Creating Media

    类别:课程参考 传播学 视频 英语 开架自取 浏览数: 79

    内容描述:Most students have little experience creating media and...

    Most students have little experience creating media and assume creating media is an easy process. For newspapers, you collect some information, write a story, type it out and lay it out. With a computer, how hard can that be? Part of the intrigue of media creation is it looks so easy. This program takes students on location to a behind-the-scenes look at a radio station, television news show, a regional newspaper and a national on-line newspaper to see how media is created in a top media market.

  • Media Literacy : Audience

    类别:课程参考 英语 视频 传播学 开架自取 浏览数: 71

    内容描述:Most people think of "audience" as those who watch tel...

    Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. This program examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.

  • How Ratings Work-Audience Feedback Systems

    类别:课程参考 新闻学 英语 视频 开架自取 浏览数: 78

    内容描述:Unravel the mystery, science and art of ratings for TV...

    Unravel the mystery, science and art of ratings for TV, Radio and the Internet. This program is a valuable instructional aide for mass communications and media instructors. Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

  • Political Communication & Mass Communication : Steven H. Chaffe

    类别:课程参考 新闻学 视频 英语 开架自取 浏览数: 134

  • Lessons In Visual Language: Framing

    类别:课程参考 新闻学 视频 英语 开架自取 浏览数: 73

    内容描述:The positioning of a camera "puts frame around the wor...

    The positioning of a camera "puts frame around the world " and divides it into off-screen and on-screen space. See how the very choice of framing can define relationships, tell a story, create or release tension. Learn how we can convey information about off-screen space: the world in front of, behind and "all around the world" defined by the frame itself.

  • Lessons In Visual Language: Editing

    类别:课程参考 英语 视频 新闻学 开架自取 浏览数: 59

    内容描述:This episode explores the ways in which editing can be...

    This episode explores the ways in which editing can be used to reconstruct, rearrange or fragment physical space and sequences of events. This program uses a hallucinatory psychological drama involving an estranged couple, a child and a fiery auto wreck to show how editing is used to compress time, create imaginary spaces and pull the viewer through successive layers of dream and reality.

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课程参考专题

不限 | 国外多媒体课件